|I like mine with marmalade.|
Well apart from the packaging and possibly size (maybe the Sainos one is slightly bigger) I can't really tell the two apart.
With Easter just around the corner, I'm looking at Tescos and Sainsbury's Free From hot cross buns. Baby's not fussed, 'cos she doesn't know what she's missing, but me (being brought by parents who loved them) can't quite feel that I've 'done' Easter without them.
There's really not much difference between the two - neither have that lovely gooeyiness that you have with 'normal' hot cross buns (bought from the shop). Both are dry and have a funny graininess about them. Tescos handily packages them individually - good idea because (being dry enough already) unless you've got your whole family eating free from, you're hardly going to want to use them all in one sitting.
Like stale bread, best recommendation is that you slice them in half like a tea cake; toast them; slap on a bit of dairy free spread and then a bit of home made marmalade.
Marmalade? I you hear you ask why? Well it was what my parents did and funnily enough it does seem to go quite well - it certainly takes off the dryness. Haven't convinced Baby yet though. Ah well! Took me a few years to develop a taste for food that had dried fruit as an ingredient. She'll get there eventually!